Certified OBM® & AI Strategist
Your Operations Partner for
coaching businesses ready to scale
I am Mo, Certified OBM and Systems Strategist. I step into the backend of your coaching business on a retained basis, managing your team, systems, and projects so you can stop holding everything together and start growing.
The person behind the operations
I am Modupe, known as Mo. A Certified OBM® and AI Strategist with over seven years of experience running the backend of coaching and service businesses. I know what it feels like to do operations-level work without the title or the rate to match it. That experience shapes how I work with every client.
I work with coaches and consultants across the US, UK, and EU who are generating consistent revenue but running on a backend that has not kept up with their growth. My job is to change that.
I follow a framework I call C.A.L.M, because operations should feel calm, not chaotic.
Operations leadership that stays
A retainer is not a block of hours or a to-do list. It is a partnership where I own the backend of your business week to week, so you can stop managing everything and start actually leading it.
You are not buying hours. You are retaining someone to own the results: delivery, team accountability, project movement, and system health.
Because I am in your business week to week, I learn the context, spot problems early, and act before they reach you.
Every retainer is built around your delivery model, team size, current priorities, and growth stage. Not a rigid task list.
Operational review, team check-ins, priorities set. Any blockers identified and cleared before they slow the business down.
Execution oversight. Project milestones tracked, SOPs documented or updated, system issues resolved before they escalate.
Launch prep, client delivery coordination, or deeper project work , depending on what is live in your business.
Monthly report, retrospective, and planning for the month ahead. What worked, what needs adjusting, what is next.
Built for businesses that have outgrown their backend
I work best with coaches, consultants, and service-based business owners who are growing faster than their systems can keep up with.
Leads are slipping through the cracks or follow-up is inconsistent
Launches feel chaotic and you are rebuilding from scratch each time
Onboarding is manual, slow, or gives clients a patchy first impression
You have a team but no clear system for who owns what
You want to step back from the weeds but the business is not set up to let you
Your backend is patchy, disconnected, or has not been properly built
How we can work together
The OBM Retainer is the heart of what I do. For businesses not yet ready for ongoing support, there are also focused project and review options.
Ongoing operations leadership for coaches and consultants who need a strategic partner in the backend , not just task support. I manage your team, oversee delivery, coordinate projects and launches, and keep everything moving without you holding it together.
- You have consistent revenue but your backend has not kept up with your growth
- You have a team but feel like you are still the glue holding everything together
- Launches are chaotic because there is no one to own the process end to end
- You want a trusted partner, not another freelancer to manage
- Day-to-day operations management so nothing slips
- Team management, accountability, and coordination
- Project and launch planning and execution
- KPI tracking and regular reporting
- Systems review and ongoing operational improvements
- Acting as operational point of contact for your team
A focused two-hour deep dive into the backend of your business. We walk through your systems, delivery, team structure, and tech to surface inefficiencies, bottlenecks, and missed opportunities. You walk away with a clear picture and a prioritised action plan.
- Two-hour deep-dive operations review call
- Full walkthrough of your backend and workflows
- Prioritised summary of what to fix and where to focus
- Personalised Loom video recap of findings
- 30-minute follow-up session
- 50% upgrade credit toward an OBM retainer
Done-for-you launch support. I build the project board, map every role and deadline, write the SOPs, and manage the backend so you can focus on showing up. From £1,800.
Learn more →Done-for-you systems implementation. Starts with a 90-minute Audit Call so I understand exactly what you have and what needs to change. Then I build it properly. From £300 audit.
Learn more →AI integration built around how your business actually works. I map where AI fits, choose the right tools, and set everything up properly. Starts with a £350 AI Audit.
Learn more →Clear, simple pricing
Pricing shown in GBP. USD pricing available on request.
Ongoing operations leadership. Team management, project coordination, systems oversight, and weekly accountability. Scoped around your business, not a time block.
A 2-hour deep dive into the backend of your business. Clear picture of what is broken and a prioritised plan for what to fix first. £200 credited toward a retainer.
Done-for-you launch project management. Project board, roles, timeline, SOPs, and backend coordination so your next launch runs with structure, not scramble.
Starts with a 90-minute Systems Audit Call so I understand what you have and what needs to change. Build starts from £1,500, scoped after the audit.
A 90-minute AI Audit to map where AI fits your workflows, followed by done-for-you implementation. Setup priced separately after the audit.
Selected builds
Five examples of what this looks like in practice, across different business types, tools, and problems.
Onboarding admin reduced from 2 to 3 hours to under 20 minutes per client. Clients move through a fully automated proposal to welcome journey.
A fully repeatable launch system reused across three consecutive launches with consistent onboarding and clear lead visibility at every stage.
One clear command centre for the business. Over five hours per week of mental load and coordination time recovered.
Each campaign runs as a self-contained repeatable system. Leads tracked and routed correctly across quiz, workshop, and webinar entry points.
A phased operations build covering CRM setup, website integration, structured pre-work collection, and automated session sheet generation. One trigger word creates a clean organisation sheet from master data instantly.
OBM partnership with the CEO of a global professional membership association. Led membership operations, community platform migration, certification programme buildouts, and systems automation across a growing international community.
What clients say
Mo is the person who keeps the entire business humming. She sees things before they happen, keeps projects moving without needing to be asked, and somehow makes it all look effortless. If Mo says she has got it, she has got it. No drama, no chasing, no confusion. Just done. The amount of mental space she frees up is unreal. If you are lucky enough to work with Mo, hold onto her tight.
Amanda Hyde-Pierce
Business Strategist
"Modupe has provided consistent support for over three years. Fine attention to detail, works quickly and efficiently, and has handled some very sensitive work. She is so easy to work with. Highly recommend."
Amy
Optimal State
"Mo is a star. The most reliable help I have ever had. Reliable, trustworthy, and incredibly flexible. She helped better our operations, improved our team, and implemented effective systems that grew our business."
Samuel
CRO Gurus
"Working with Mo was a wheel-turner for my business. She helped me see beyond my limitations and implement strategies to scale. I am now earning more, working less, and feeling more fulfilled."
Sarah
SFY
"Absolutely wonderful to collaborate with. Whenever there is a specialised operational task, Mo is my top choice. Her expertise and dedication consistently deliver exceptional results."
James
BIFS
"She helped us implement effective SOPs and automation tools. Her ability to understand our challenges and provide solutions made a huge difference in our workflow efficiency and team performance."
Bryce
Kalmly
"We brought Mo on board as our Online Business Manager, and her performance was exceptional. She expertly managed our task lists, demonstrated impressive organisational skills, and tackled every challenge with dedication. A remarkable OBM and a valuable asset to any business."
Neeraj
Owl Group
“With Mo, we built a system using Jotform, Zapier and Google Sheets that streamlines my client interaction process for strategic planning. She helped me think through the workflows and then built a flowchart describing the entire process. From there, she built the system. She was on time and guided me through a fairly complex process. If you have the opportunity to work with Mo, you will be pleased with the results.”
Greg Stuart
Certified Business Coach · Harmony Solutions International LLC
The C.A.L.M Framework
I created and follow a framework I call C.A.L.M, because operations should feel calm, not chaotic.
We start by surfacing your real priorities, vision, capacity, and the metrics that actually matter. Every loose thread is identified before anything is built.
We match people, tools, and timelines to those priorities. Everyone knows their role and every task has clear context and ownership.
Whether it is day-to-day operations or a big launch, I drive execution and follow-through so you can show up to deliver, not micromanage.
Systems are not set and forget. We keep the backend steady through regular check-ins, ongoing optimisation, and documentation so nothing slides back into chaos.
Platforms I work with
A selection of the tools I work across. This list is not exhaustive and I am continuously expanding my skill set.
- Dubsado
- HoneyBook
- GoHighLevel
- HubSpot
- Zoho
- Pipedrive
- ClickUp
- Asana
- Notion
- Monday
- Trello
- Teamwork
- Kajabi
- Teachable
- Thinkific
- WordPress
- Wix
- Squarespace
- ConvertKit
- ActiveCampaign
- MailerLite
- Mailchimp
- Klaviyo
- Zapier
- Make
- Google Apps Script
- Calendly
- Acuity
- Google Booking
- Doodle
- Slack
- Zoom
- Voxer
- Skype
- Google Suite
- Microsoft Office
- Notion
- Scribe
- Waybook
How we get started
If this resonates and you would like to explore working together, here is what happens next.
20 to 30 minutes. We clarify your top priority, what support you actually need, and whether a retainer, VIP day, or review makes the most sense.
I send a clear scope, deliverables, timeline, and pricing. No ambiguity about what is included or what we are working toward.
Once confirmed, we start with access, priorities, and an operational review to map what is working, what is leaking, and what we fix first.
Ready to stop holding everything together yourself?
Book a discovery call and let us figure out what your business actually needs.
Book a Discovery Call