Case Study 02 — Digital Product + Membership Launch | Virtually By Mo
Case Study  02
02
GoHighLevel  ·  Stripe

Digital Product + Membership
Launch Build

Business Strategist

Client Type
Business Strategist
Tools
GoHighLevel + Stripe
Result
System reused across 3+ launches
The Problem

Multiple launches, no connected system

Multiple products were being launched without a connected system, no clear funnel journey, inconsistent follow-up, and limited visibility on where leads were in the buying process.

Every launch was being rebuilt from scratch. Leads were coming in but there was no clear system tracking who had visited checkout, who had abandoned, who had purchased, and who needed follow-up.

What I Built

A repeatable launch engine

  • Launch funnel flow from awareness to purchase, mapped and built end-to-end

  • Pipeline setup with clear visibility on where every lead sits at any moment

  • Pre-launch waitlist nurture sequence

  • Launch window email and SMS reminders with cart-close follow-up for non-buyers

  • Welcome and orientation sequence for new buyers and members

  • Tagging and segmentation based on behaviour: visited checkout, abandoned, purchased, active member

  • Failed payment recovery automation

GoHighLevel Stripe
Outcome

Three launches, one system

A fully repeatable membership launch system the client has reused across 3+ consecutive launches without rebuilding.

New member onboarding is consistent and automated. Admin during launch week reduced significantly, and the team has clear visibility on who needs follow-up or support at every stage of the process.

Walkthrough

See the build

A full walkthrough of the GoHighLevel launch and membership system.